Trade Show and Exhibition Management

Course Overview

Behind most operational problems sits a gap in Trade Show and Exhibition Management; closing that gap is what this course is for. Over 5 focused days, delegates work through real scenarios, current good practice and practical tools under the guidance of an experienced facilitator. Participants finish the course ready to apply what they have learned from the first day back on the job.

What You Will Achieve

• Explain the core principles and current good practice in Trade Show and Exhibition Management
• Apply practical tools and techniques for Trade Show and Exhibition Management in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Trade Show and Exhibition Management in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Directors, senior managers, heads of department, team leaders and high-potential professionals preparing for greater leadership responsibility.

Course Outline

1. 01Setting the scene: Trade Show and Exhibition Management in today's organisation
2. 02Key concepts and the language of Trade Show and Exhibition Management
3. 03Frameworks and good practice that deliver results
4. 04Hands-on application: workshop exercises and cases
5. 05Problem-solving clinic: participants' real challenges
6. 06Integrating Trade Show and Exhibition Management with day-to-day operations
7. 07Reporting, metrics and demonstrating value
8. 08Action planning: your first 90 days after the course