Advanced Commercial Awareness

Course Overview

There is a practised craft to Commercial Awareness, and it can be learned faster with guidance than by trial and error. Delegates spend the 5 days working real examples end to end, with the facilitator turning each exercise into transferable technique. Certificates are awarded on completion, but the real takeaway is a set of skills delegates have already practised.

What You Will Achieve

• Explain the core principles and current good practice in Commercial Awareness
• Apply practical tools and techniques for Commercial Awareness in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Commercial Awareness in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

1. 01Foundations of Commercial Awareness: principles, terminology and context
2. 02The business case: why Commercial Awareness matters to performance
3. 03Core tools, frameworks and methods
4. 04Applying the tools: guided case study and exercises
5. 05Common pitfalls and how experienced practitioners avoid them
6. 06Working with stakeholders: communication and influence
7. 07Measuring results and continuous improvement
8. 08Personal action planning and course review