Strategic Communication Planning

Course Overview

Done well, Strategic Communication Planning protects margins, reputations and careers; done badly, it quietly costs all three. The 5-day format alternates short theory sessions with extended practice, so skills are built rather than merely described. Delegates leave with working templates, worked examples and a clear picture of what to do differently on Monday.

What You Will Achieve

• Explain the core principles and current good practice in Strategic Communication Planning
• Apply practical tools and techniques for Strategic Communication Planning in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Strategic Communication Planning in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

1. 01Foundations of Strategic Communication Planning: principles, terminology and context
2. 02The business case: why Strategic Communication Planning matters to performance
3. 03Core tools, frameworks and methods
4. 04Applying the tools: guided case study and exercises
5. 05Common pitfalls and how experienced practitioners avoid them
6. 06Working with stakeholders: communication and influence
7. 07Measuring results and continuous improvement
8. 08Personal action planning and course review