Strategic Brand Positioning and Marketing Developing the Right Position
Sales and Marketing
Course Overview
Most teams learn Strategic Brand Positioning and Marketing Developing the Right Position the expensive way — through mistakes. This course offers the shortcut. Delegates spend the 5 days working real examples end to end, with the facilitator turning each exercise into transferable technique. Certificates are awarded on completion, but the real takeaway is a set of skills delegates have already practised.
What You Will Achieve
Explain the core principles and current good practice in Strategic Brand Positioning and Marketing Developing the Right Position
Apply practical tools and techniques for Strategic Brand Positioning and Marketing Developing the Right Position in your own organisation
Analyse real-world scenarios and select the right approach with confidence
Avoid the common pitfalls that undermine Strategic Brand Positioning and Marketing Developing the Right Position in practice
Build a personal action plan to implement what you have learned
Who Should Attend
Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.
Course Outline
01Foundations of Strategic Brand Positioning and Marketing Developing the Right Position: principles, terminology and context
02The business case: why Strategic Brand Positioning and Marketing Developing the Right Position matters to performance
03Core tools, frameworks and methods
04Applying the tools: guided case study and exercises
05Common pitfalls and how experienced practitioners avoid them
06Working with stakeholders: communication and influence
Done well, Achieving Marketing Excellence in Service Organizations protects margins, reputations and careers; done badly, it quietly costs all three. The 5-day format alternates short theory sessions with extended practice, so skills are built rather than merely described. Delegates leave with working templates, worked examples and a clear picture of what to do differently on Monday.
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Most teams learn Agile Product Management the expensive way — through mistakes. This course offers the shortcut. Delegates spend the 5 days working real examples end to end, with the facilitator turning each exercise into transferable technique. Certificates are awarded on completion, but the real takeaway is a set of skills delegates have already practised.
