Organisations across Africa are investing in Strategic Brand Management because the returns show up quickly in performance. In 5 days of structured sessions, delegates test the tools against cases from their own industries and leave nothing untried. The final afternoon is spent turning the week's material into each delegate's own 90-day plan.
What You Will Achieve
Explain the core principles and current good practice in Strategic Brand Management
Apply practical tools and techniques for Strategic Brand Management in your own organisation
Analyse real-world scenarios and select the right approach with confidence
Avoid the common pitfalls that undermine Strategic Brand Management in practice
Build a personal action plan to implement what you have learned
Who Should Attend
Directors, senior managers, heads of department, team leaders and high-potential professionals preparing for greater leadership responsibility.
Course Outline
01Setting the scene: Strategic Brand Management in today's organisation
02Key concepts and the language of Strategic Brand Management
03Frameworks and good practice that deliver results
04Hands-on application: workshop exercises and cases
05Problem-solving clinic: participants' real challenges
06Integrating Strategic Brand Management with day-to-day operations
07Reporting, metrics and demonstrating value
08Action planning: your first 90 days after the course
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