Retail Category Management and Shelf Space Optimisation

Course Overview

Retail Category Management and Shelf Space Optimisation is one of those disciplines everyone claims and few have actually been taught. Delegates spend the 5 days working real examples end to end, with the facilitator turning each exercise into transferable technique. Certificates are awarded on completion, but the real takeaway is a set of skills delegates have already practised.

What You Will Achieve

• Explain the core principles and current good practice in Retail Category Management and Shelf Space Optimisation
• Apply practical tools and techniques for Retail Category Management and Shelf Space Optimisation in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Retail Category Management and Shelf Space Optimisation in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Directors, senior managers, heads of department, team leaders and high-potential professionals preparing for greater leadership responsibility.

Course Outline

1. 01Foundations of Retail Category Management and Shelf Space Optimisation: principles, terminology and context
2. 02The business case: why Retail Category Management and Shelf Space Optimisation matters to performance
3. 03Core tools, frameworks and methods
4. 04Applying the tools: guided case study and exercises
5. 05Common pitfalls and how experienced practitioners avoid them
6. 06Working with stakeholders: communication and influence
7. 07Measuring results and continuous improvement
8. 08Personal action planning and course review