Pricing Strategy and Revenue Management

Course Overview

Done well, Pricing Strategy and Revenue Management protects margins, reputations and careers; done badly, it quietly costs all three. This 5-day programme blends expert instruction with case work and group exercises drawn from participants' own organisations. The course closes with action planning, so learning converts into measurable workplace improvement.

What You Will Achieve

• Explain the core principles and current good practice in Pricing Strategy and Revenue Management
• Apply practical tools and techniques for Pricing Strategy and Revenue Management in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Pricing Strategy and Revenue Management in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Directors, senior managers, heads of department, team leaders and high-potential professionals preparing for greater leadership responsibility.

Course Outline

1. 01Foundations of Pricing Strategy and Revenue Management: principles, terminology and context
2. 02The business case: why Pricing Strategy and Revenue Management matters to performance
3. 03Core tools, frameworks and methods
4. 04Applying the tools: guided case study and exercises
5. 05Common pitfalls and how experienced practitioners avoid them
6. 06Working with stakeholders: communication and influence
7. 07Measuring results and continuous improvement
8. 08Personal action planning and course review