Marketing Strategies and Planning

Course Overview

The professionals trusted with bigger decisions tend to be the ones fluent in Marketing Strategies and Planning. Over 5 focused days, delegates work through real scenarios, current good practice and practical tools under the guidance of an experienced facilitator. Participants finish the course ready to apply what they have learned from the first day back on the job.

What You Will Achieve

• Explain the core principles and current good practice in Marketing Strategies and Planning
• Apply practical tools and techniques for Marketing Strategies and Planning in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Marketing Strategies and Planning in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

1. 01Setting the scene: Marketing Strategies and Planning in today's organisation
2. 02Key concepts and the language of Marketing Strategies and Planning
3. 03Frameworks and good practice that deliver results
4. 04Hands-on application: workshop exercises and cases
5. 05Problem-solving clinic: participants' real challenges
6. 06Integrating Marketing Strategies and Planning with day-to-day operations
7. 07Reporting, metrics and demonstrating value
8. 08Action planning: your first 90 days after the course