The professionals trusted with bigger decisions tend to be the ones fluent in Marketing Strategies and Planning. Over 5 focused days, delegates work through real scenarios, current good practice and practical tools under the guidance of an experienced facilitator. Participants finish the course ready to apply what they have learned from the first day back on the job.
What You Will Achieve
Explain the core principles and current good practice in Marketing Strategies and Planning
Apply practical tools and techniques for Marketing Strategies and Planning in your own organisation
Analyse real-world scenarios and select the right approach with confidence
Avoid the common pitfalls that undermine Marketing Strategies and Planning in practice
Build a personal action plan to implement what you have learned
Who Should Attend
Project managers, project engineers, planners, PMO staff and team members involved in delivering projects of any size.
Course Outline
01Setting the scene: Marketing Strategies and Planning in today's organisation
02Key concepts and the language of Marketing Strategies and Planning
03Frameworks and good practice that deliver results
04Hands-on application: workshop exercises and cases
05Problem-solving clinic: participants' real challenges
06Integrating Marketing Strategies and Planning with day-to-day operations
07Reporting, metrics and demonstrating value
08Action planning: your first 90 days after the course
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