Marketing for Non Profit and Membership Organisations

Course Overview

The professionals trusted with bigger decisions tend to be the ones fluent in Marketing for Non Profit and Membership Organisations. The programme runs 5 days and treats every topic the same way: brief grounding, worked example, then delegates do it themselves. Delegates leave with a personal action plan and the confidence to make an immediate difference back at work.

What You Will Achieve

• Explain the core principles and current good practice in Marketing for Non Profit and Membership Organisations
• Apply practical tools and techniques for Marketing for Non Profit and Membership Organisations in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Marketing for Non Profit and Membership Organisations in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

IT professionals, analysts, digital transformation leads and managers seeking to apply modern technology in their organisations.

Course Outline

1. 01Setting the scene: Marketing for Non Profit and Membership Organisations in today's organisation
2. 02Key concepts and the language of Marketing for Non Profit and Membership Organisations
3. 03Frameworks and good practice that deliver results
4. 04Hands-on application: workshop exercises and cases
5. 05Problem-solving clinic: participants' real challenges
6. 06Integrating Marketing for Non Profit and Membership Organisations with day-to-day operations
7. 07Reporting, metrics and demonstrating value
8. 08Action planning: your first 90 days after the course