Marketing Communication

Course Overview

Most teams learn Marketing Communication the expensive way, through mistakes. This course offers the shortcut. This intensive 5-day course combines proven frameworks with hands-on exercises, giving delegates practical tools they can apply immediately. Every delegate returns to work with practical techniques, templates and a clear implementation plan.

What You Will Achieve

• Explain the core principles and current good practice in Marketing Communication
• Apply practical tools and techniques for Marketing Communication in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Marketing Communication in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

1. 01Foundations of Marketing Communication: principles, terminology and context
2. 02The business case: why Marketing Communication matters to performance
3. 03Core tools, frameworks and methods
4. 04Applying the tools: guided case study and exercises
5. 05Common pitfalls and how experienced practitioners avoid them
6. 06Working with stakeholders: communication and influence
7. 07Measuring results and continuous improvement
8. 08Personal action planning and course review