Organisations across Africa are investing in Market Research and Intelligence, because the returns show up quickly in performance. Over 5 focused days, delegates work through real scenarios, current good practice and practical tools under the guidance of an experienced facilitator. Participants finish the course ready to apply what they have learned from the first day back on the job.
What You Will Achieve
Explain the core principles and current good practice in Market Research and Intelligence,
Apply practical tools and techniques for Market Research and Intelligence, in your own organisation
Analyse real-world scenarios and select the right approach with confidence
Avoid the common pitfalls that undermine Market Research and Intelligence, in practice
Build a personal action plan to implement what you have learned
Who Should Attend
Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.
Course Outline
01Setting the scene: Market Research and Intelligence, in today's organisation
02Key concepts and the language of Market Research and Intelligence,
03Frameworks and good practice that deliver results
04Hands-on application: workshop exercises and cases
05Problem-solving clinic: participants' real challenges
06Integrating Market Research and Intelligence, with day-to-day operations
07Reporting, metrics and demonstrating value
08Action planning: your first 90 days after the course
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