Event Marketing and Brand Activation

Course Overview

The professionals trusted with bigger decisions tend to be the ones fluent in Event Marketing and Brand Activation. The programme runs 5 days and treats every topic the same way: brief grounding, worked example, then delegates do it themselves. Delegates leave with a personal action plan and the confidence to make an immediate difference back at work.

What You Will Achieve

• Explain the core principles and current good practice in Event Marketing and Brand Activation
• Apply practical tools and techniques for Event Marketing and Brand Activation in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Event Marketing and Brand Activation in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

1. 01Setting the scene: Event Marketing and Brand Activation in today's organisation
2. 02Key concepts and the language of Event Marketing and Brand Activation
3. 03Frameworks and good practice that deliver results
4. 04Hands-on application: workshop exercises and cases
5. 05Problem-solving clinic: participants' real challenges
6. 06Integrating Event Marketing and Brand Activation with day-to-day operations
7. 07Reporting, metrics and demonstrating value
8. 08Action planning: your first 90 days after the course