Business Development and Key Account Excellence

Course Overview

Strong Business Development and Key Account Excellence separates organisations that deliver from those that merely plan. This 5-day programme blends expert instruction with case work and group exercises drawn from participants' own organisations. The course closes with action planning, so learning converts into measurable workplace improvement.

What You Will Achieve

• Explain the core principles and current good practice in Business Development and Key Account Excellence
• Apply practical tools and techniques for Business Development and Key Account Excellence in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Business Development and Key Account Excellence in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Finance managers, accountants, analysts, budget holders and professionals responsible for financial planning, control or reporting.

Course Outline

1. 01Foundations of Business Development and Key Account Excellence: principles, terminology and context
2. 02The business case: why Business Development and Key Account Excellence matters to performance
3. 03Core tools, frameworks and methods
4. 04Applying the tools: guided case study and exercises
5. 05Common pitfalls and how experienced practitioners avoid them
6. 06Working with stakeholders: communication and influence
7. 07Measuring results and continuous improvement
8. 08Personal action planning and course review