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Strategic Public Affairs and Government Relations Programme

Public Sector Management & Public Affairs

Course Overview

Few capabilities pay back faster than Strategic Public Affairs and Government Relations done well. The programme runs 5 days and treats every topic the same way: brief grounding, worked example, then delegates do it themselves. Delegates leave with a personal action plan and the confidence to make an immediate difference back at work.

What You Will Achieve

  • Explain the core principles and current good practice in Strategic Public Affairs and Government Relations
  • Apply practical tools and techniques for Strategic Public Affairs and Government Relations in your own organisation
  • Analyse real-world scenarios and select the right approach with confidence
  • Avoid the common pitfalls that undermine Strategic Public Affairs and Government Relations in practice
  • Build a personal action plan to implement what you have learned

Who Should Attend

Directors, senior managers, heads of department, team leaders and high-potential professionals preparing for greater leadership responsibility.

Course Outline

  1. 01Setting the scene: Strategic Public Affairs and Government Relations in today's organisation
  2. 02Key concepts and the language of Strategic Public Affairs and Government Relations
  3. 03Frameworks and good practice that deliver results
  4. 04Hands-on application: workshop exercises and cases
  5. 05Problem-solving clinic: participants' real challenges
  6. 06Integrating Strategic Public Affairs and Government Relations with day-to-day operations
  7. 07Reporting, metrics and demonstrating value
  8. 08Action planning: your first 90 days after the course

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