Mini MBA in Marketing & Brand Management

Course Overview

There is a practised craft to Mini MBA in Marketing & Brand Management, and it can be learned faster with guidance than by trial and error. Delegates spend the 10 days working real examples end to end, with the facilitator turning each exercise into transferable technique. Certificates are awarded on completion, but the real takeaway is a set of skills delegates have already practised.

What You Will Achieve

• Explain the core principles and current good practice in Mini MBA in Marketing & Brand Management
• Apply practical tools and techniques for Mini MBA in Marketing & Brand Management in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Mini MBA in Marketing & Brand Management in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Directors, senior managers, heads of department, team leaders and high-potential professionals preparing for greater leadership responsibility.

Course Outline

1. 01Foundations of Mini MBA in Marketing & Brand Management: principles, terminology and context
2. 02The business case: why Mini MBA in Marketing & Brand Management matters to performance
3. 03Core tools, frameworks and methods
4. 04Applying the tools: guided case study and exercises
5. 05Common pitfalls and how experienced practitioners avoid them
6. 06Working with stakeholders: communication and influence
7. 07Measuring results and continuous improvement
8. 08Personal action planning and course review