Emotional Intelligence in Public Relations

Course Overview

The professionals trusted with bigger decisions tend to be the ones fluent in Emotional Intelligence in Public Relations. Over 5 focused days, delegates work through real scenarios, current good practice and practical tools under the guidance of an experienced facilitator. Participants finish the course ready to apply what they have learned from the first day back on the job.

What You Will Achieve

• Explain the core principles and current good practice in Emotional Intelligence in Public Relations
• Apply practical tools and techniques for Emotional Intelligence in Public Relations in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Emotional Intelligence in Public Relations in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

1. 01Setting the scene: Emotional Intelligence in Public Relations in today's organisation
2. 02Key concepts and the language of Emotional Intelligence in Public Relations
3. 03Frameworks and good practice that deliver results
4. 04Hands-on application: workshop exercises and cases
5. 05Problem-solving clinic: participants' real challenges
6. 06Integrating Emotional Intelligence in Public Relations with day-to-day operations
7. 07Reporting, metrics and demonstrating value
8. 08Action planning: your first 90 days after the course