Customer Retention and Subscription Revenue Management

Course Overview

The professionals trusted with bigger decisions tend to be the ones fluent in Customer Retention and Subscription Revenue Management. Over 5 focused days, delegates work through real scenarios, current good practice and practical tools under the guidance of an experienced facilitator. Participants finish the course ready to apply what they have learned from the first day back on the job.

What You Will Achieve

• Explain the core principles and current good practice in Customer Retention and Subscription Revenue Management
• Apply practical tools and techniques for Customer Retention and Subscription Revenue Management in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Customer Retention and Subscription Revenue Management in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Directors, senior managers, heads of department, team leaders and high-potential professionals preparing for greater leadership responsibility.

Course Outline

1. 01Setting the scene: Customer Retention and Subscription Revenue Management in today's organisation
2. 02Key concepts and the language of Customer Retention and Subscription Revenue Management
3. 03Frameworks and good practice that deliver results
4. 04Hands-on application: workshop exercises and cases
5. 05Problem-solving clinic: participants' real challenges
6. 06Integrating Customer Retention and Subscription Revenue Management with day-to-day operations
7. 07Reporting, metrics and demonstrating value
8. 08Action planning: your first 90 days after the course