Behavioural Economics and Psychology in Marketing

Course Overview

Behavioural Economics and Psychology in Marketing has become a defining capability for organisations that want to compete and grow. Across 5 practical days, the course moves from core principles to applied techniques, anchored in real workplace challenges. By the final session each delegate has a concrete plan for applying the material in their own role.

What You Will Achieve

• Explain the core principles and current good practice in Behavioural Economics and Psychology in Marketing
• Apply practical tools and techniques for Behavioural Economics and Psychology in Marketing in your own organisation
• Analyse real-world scenarios and select the right approach with confidence
• Avoid the common pitfalls that undermine Behavioural Economics and Psychology in Marketing in practice
• Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

1. 01Setting the scene: Behavioural Economics and Psychology in Marketing in today's organisation
2. 02Key concepts and the language of Behavioural Economics and Psychology in Marketing
3. 03Frameworks and good practice that deliver results
4. 04Hands-on application: workshop exercises and cases
5. 05Problem-solving clinic: participants' real challenges
6. 06Integrating Behavioural Economics and Psychology in Marketing with day-to-day operations
7. 07Reporting, metrics and demonstrating value
8. 08Action planning: your first 90 days after the course