Behavioural Economics and Psychology in Marketing has become a defining capability for organisations that want to compete and grow. Across 5 practical days, the course moves from core principles to applied techniques, anchored in real workplace challenges. By the final session each delegate has a concrete plan for applying the material in their own role.
What You Will Achieve
Explain the core principles and current good practice in Behavioural Economics and Psychology in Marketing
Apply practical tools and techniques for Behavioural Economics and Psychology in Marketing in your own organisation
Analyse real-world scenarios and select the right approach with confidence
Avoid the common pitfalls that undermine Behavioural Economics and Psychology in Marketing in practice
Build a personal action plan to implement what you have learned
Who Should Attend
Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.
Course Outline
01Setting the scene: Behavioural Economics and Psychology in Marketing in today's organisation
02Key concepts and the language of Behavioural Economics and Psychology in Marketing
03Frameworks and good practice that deliver results
04Hands-on application: workshop exercises and cases
05Problem-solving clinic: participants' real challenges
06Integrating Behavioural Economics and Psychology in Marketing with day-to-day operations
07Reporting, metrics and demonstrating value
08Action planning: your first 90 days after the course
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