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Planning and Managing PR Campaigns

Media Skills & Public Relations (PR)

Course Overview

There is a practised craft to Planning and Managing PR Campaigns, and it can be learned faster with guidance than by trial and error. This intensive 5-day course combines proven frameworks with hands-on exercises, giving delegates practical tools they can apply immediately. Every delegate returns to work with practical techniques, templates and a clear implementation plan.

What You Will Achieve

  • Explain the core principles and current good practice in Planning and Managing PR Campaigns
  • Apply practical tools and techniques for Planning and Managing PR Campaigns in your own organisation
  • Analyse real-world scenarios and select the right approach with confidence
  • Avoid the common pitfalls that undermine Planning and Managing PR Campaigns in practice
  • Build a personal action plan to implement what you have learned

Who Should Attend

Project managers, project engineers, planners, PMO staff and team members involved in delivering projects of any size.

Course Outline

  1. 01Foundations of Planning and Managing PR Campaigns: principles, terminology and context
  2. 02The business case: why Planning and Managing PR Campaigns matters to performance
  3. 03Core tools, frameworks and methods
  4. 04Applying the tools: guided case study and exercises
  5. 05Common pitfalls and how experienced practitioners avoid them
  6. 06Working with stakeholders: communication and influence
  7. 07Measuring results and continuous improvement
  8. 08Personal action planning and course review

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