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Mastering Sales and Marketing in the Age of New Social Media

Media Skills & Public Relations (PR)

Course Overview

Few capabilities pay back faster than Sales and Marketing in the Age of New Social Media done well. The programme runs 5 days and treats every topic the same way: brief grounding, worked example, then delegates do it themselves. Delegates leave with a personal action plan and the confidence to make an immediate difference back at work.

What You Will Achieve

  • Explain the core principles and current good practice in Sales and Marketing in the Age of New Social Media
  • Apply practical tools and techniques for Sales and Marketing in the Age of New Social Media in your own organisation
  • Analyse real-world scenarios and select the right approach with confidence
  • Avoid the common pitfalls that undermine Sales and Marketing in the Age of New Social Media in practice
  • Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

  1. 01Setting the scene: Sales and Marketing in the Age of New Social Media in today's organisation
  2. 02Key concepts and the language of Sales and Marketing in the Age of New Social Media
  3. 03Frameworks and good practice that deliver results
  4. 04Hands-on application: workshop exercises and cases
  5. 05Problem-solving clinic: participants' real challenges
  6. 06Integrating Sales and Marketing in the Age of New Social Media with day-to-day operations
  7. 07Reporting, metrics and demonstrating value
  8. 08Action planning: your first 90 days after the course

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