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Government Communication Public Relations

Media Skills & Public Relations (PR)

Course Overview

Organisations across Africa are investing in Government Communication Public Relations because the returns show up quickly in performance. Over 5 focused days, delegates work through real scenarios, current good practice and practical tools under the guidance of an experienced facilitator. Participants finish the course ready to apply what they have learned from the first day back on the job.

What You Will Achieve

  • Explain the core principles and current good practice in Government Communication Public Relations
  • Apply practical tools and techniques for Government Communication Public Relations in your own organisation
  • Analyse real-world scenarios and select the right approach with confidence
  • Avoid the common pitfalls that undermine Government Communication Public Relations in practice
  • Build a personal action plan to implement what you have learned

Who Should Attend

Marketing, communications, PR and sales professionals, and managers responsible for brand, reputation or revenue growth.

Course Outline

  1. 01Setting the scene: Government Communication Public Relations in today's organisation
  2. 02Key concepts and the language of Government Communication Public Relations
  3. 03Frameworks and good practice that deliver results
  4. 04Hands-on application: workshop exercises and cases
  5. 05Problem-solving clinic: participants' real challenges
  6. 06Integrating Government Communication Public Relations with day-to-day operations
  7. 07Reporting, metrics and demonstrating value
  8. 08Action planning: your first 90 days after the course

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